Meta Partners With Digital Fashion Company DressX To Launch Items On Avatar Store


The avatar will be accessible on Facebook, Instagram, Quest’s VR headset, and Messenger.

Through a partnership with online clothing retailer DressX, Meta is modernising its recently established avatar store to offer fresh fashion looks.Starting on July 19, users may purchase the DressX clothes and put them on their avatars on Meta platforms like Messenger, Facebook, Instagram, and VR headset Quest.The cost of the DressX outfits for the avatars ranges from $2.99 (approximately Rs. 240) to $8.99 (about Rs. 720), and Meta will keep providing marketplace users with free outfit alternatives.

A variety of styles are available from DressX, including a sweatsuit with the DressX logo and a fitting mini dress.Monthly releases of new DressX collections are planned, and Meta hinted that it will ultimately let independent designers sell their creations, a feature that DressX already offers on its own platform.

It’s also important to note that DressX will receive a piece of the profits from this alliance.

Meta originally debuted the avatar market in the US, Canada, Thailand, and Mexico; it will eventually be extended to additional nations.

DressX’s co-founders, Daria Shapovalova and Natalia Modenove, said in a statement provided to Women’s Wear Daily that they were “proud to join forces with Meta and allow people all over the world to express their personality using a new disruptive set of tools”. DressX was one of the pioneers of the digital fashion industry and has extensive experience building digital wardrobes for the metaverse.

The Duo continued, “Fashion is a universal visual language, and we are honoured to give users building avatars on Meta’s platforms limitless options for expressing themselves in the virtual world”.

With the new collaboration, DressX joins a group of other well-known companies including Balenciaga, Prada, and Thom Browne who have offered virtual clothing to Meta’s marketplace.

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