To reach more non-English speakers in the state, Koo and the Telangana administration will work on Telugu usage.
On Wednesday, Koo announced that it has inked an MoU with the Telangana government to establish a development centre there.Because Hyderabad is an IT hotspot with access to a strong technology environment and a vast pool of IT talent, the multilingual social networking platform expects its presence in the area to expand significantly, it said in a release.The Telangana government will collaborate with Koo on the use of Telugu as part of the MoU to broaden its reach among the state’s non-English speakers.
According to the company, in addition to promoting Telangana’s distinctive culture, the relationship will help advance the rich history and heritage of Telugu as a language.
The development centre would make use of local talent and encourage collaboration with state stakeholders, it was said.
Telangana’s IT Minister K T Rama Rao stated during the signing ceremony that he hoped working with Koo will help to advance his state’s attempts to connect with its citizens and engage them in the dissemination of information and services.
The CEO and co-founder of Koo, Aprameya Radhakrishna, said: “Social media that is language-based is urgently needed, especially in a multilingual nation like India.We consider it a great honour and privilege to work with the Telangana administration to advance our goal of giving people more digital freedom of expression.A crucial facilitator for this objective will be the development centre in Hyderabad “.
The multilingual microblogging platform Koo, which supports 10 different languages, was introduced in March 2020.According to the press announcement, the platform also has a translation capability that enables real-time translation of a post into any of the supported languages while maintaining the tone and context of the original content.