OPPO, a global smartphone company, stated on Thursday that its recently debuted smartphone, the F21 Pro, has been a huge popularity with customers, with an overall growth rate of 68 percent since its launch.
The device was warmly accepted across the country, according to the business, with the top ten markets accounting for more than 55 percent of the device’s sales.
Ahmedabad, Delhi, Mumbai, Bengaluru, Pune, Jaipur, and Kolkata are just a few examples.
In a statement, Damyant Khanoria, Chief Marketing Officer, OPPO India, said, “The OPPO F-Series has been very well welcomed by users across generations, and the OPPO F21 Pro has pushed the success to greater heights.”
“The product’s success is due to the perfect synergies between the industry’s first fibre glass leather design, the segment’s first Flagship Sony IMX709 Selfie camera sensor, and a go-to-market strategy based on a thorough understanding of consumers’ needs.
Together, we’ve devised a winning formula “It was also added.
The OPPO F21 Pro comes with cutting-edge features such as a 32MP selfie camera with a segment-first Flagship Sony IMX709 Selfie camera sensor.
It has a 2MP microlens with 15x/30x magnification, which is a segment first.
The phone also comes with OPPO’s new ColorOS 12 operating system, which has a Smart Notification Hiding function that hides notification content if the phone detects someone else staring at your screen when messages appear.
The digital campaign that OPPO undertook during the launch of the F21 Pro Series was favourably appreciated by users, according to the company.
Varun Dhawan appeared in this one-of-a-kind digital campaign dubbed #FlauntYourBest, which used the spontaneity of young Indians as the crucial insight.
Users were invited to engage in the campaign under “Get a chance to feature in the next OPPO Campaign” and enact the hook steps using IG clips, which hinted a birthday party for Varun.
Varun’s distinctive, wacky style was also used to highlight segment-first features of the new F21 Pro.
The teasers and main film had over 35 million views, 45 million impressions, 12 million organic reach, and 3 million engagements on Instagram.
Furthermore, warmup postings received five times the number of comments as other posts during the campaign.
The company stated that it has launched a local campaign as part of its online-to-offline strategy to assist customers in locating the nearest retail store and, in turn, to learn about all of the factors that drive consumers to these locations.
This campaign, combined with early-bird discounts and benefits such as guaranteed buyback of up to 70% via OPPO Upgrade, 180-day free screen replacement for loyal customers, and flexible EMI choices, has made the brand the preferred choice for users, with 50% of users upgrading from an OPPO device.