Apple typically holds its iPhone announcements in September, but questions swirl amid the COVID-19 pandemic.
may have slipped a little Thursday, when a Twitter user posted a photo of what appeared to be a scheduled livestream for the iPhone maker’s YouTube account set for Sept. 10.
“It was on my YouTube subscription page, it is now removed,” the person tweeted.
Apple didn’t immediately respond to a request for comment. Apple’s YouTube page currently doesn’t have any events scheduled.
The tweet, and the attention it’s getting from outlets such as 9to5Mac, The Verge and yes, even us, is an example of just how carefully people watch Apple’s movements ahead of its expected announcements of new products, including this fall’s 5G iPhone. Apple traditionally holds a fall event to announce new products ahead of the holiday shopping season, and it’s been the time that the company’s announced new iPhones since 2011’s iPhone 4S.
This year, Apple’s cloaked the event and its details in the usual secrecy as fans eagerly await the company’s inevitable invitations to the press. The messages typically include an artistic rendering and a title for the event that always seems to hint at something to be announced. But it’s also usually vague enough to light up Twitter with fan theories for the day.