Facebook, Instagram to Reveal More on How Ads Target Users

-

Meta, which also owns Instagram, has announced that it will begin disclosing information about the demographics and interests of people targeted by ads on its two core social networks in July.

Just months before the US midterm elections, Facebook parent Meta said that it will begin disclosing more information about how marketers target people with political ads.
Years of criticism have been levelled against social media companies for withholding too much information on how campaigns, special interest groups, and politicians utilise the platforms to target small groups of people with polarising, divisive, or deceptive messages.

Meta, which also owns Instagram, has announced that it will begin disclosing information about the demographics and interests of people targeted by ads on its two core social networks in July.
The company will also reveal how much money advertising spent to target consumers in specific states.

“We intend to assist people better understand the tactics used to reach potential voters on our technology by making advertiser targeting criteria available for analysis and reporting on ads placed concerning social issues, elections, and politics”, Jeff King wrote in a statement posted to Meta’s website.

The new information could throw additional light on how politicians transmit false or divisive political messages to specific groups of individuals.
For years, advocacy groups and Democrats have complained that deceptive political ads are flooding the Facebook feeds of Spanish-speaking people.

The data will be displayed in the Facebook ad library, a public database that currently displays how much money businesses, governments, and campaigns spend on each ad they run on Facebook, Instagram, and WhatsApp.
Anyone may currently view how much a page has spent running an ad, as well as a breakdown of the ages, genders, and states or countries in which the ad is displayed.

When a social issue, political, or election ad is run, the data will be available in 242 nations, according to Meta.

Thanks to its detailed ad targeting system, Meta made $86 billion in income in 2020, the last big U.S. election year.
Advertisers may target a single individual out of billions on Facebook because to the platform’s highly adjustable ad system.

In a statement released Monday, Meta said it will supply academics with fresh information about the interest categories advertisers chose when trying to target consumers on the platform.

0 0 votes
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

Latest news

7 TECH TIPS THAT WILL HELP YOU SMASH YOUR BUSINESS GOALS 2024

Table of Contents1. Make use of keyboard shortcuts2. A universe of widgets and integrations3. Use technology to defeat technology4....

10 Best Backpacking and Camping gadgets 2024

Table of Contents10 Best Backpacking and Camping gadgets1. Living Lodge at Snow Peak M2. Camper JISULIFE Fan3. NOMAD Smoker...

20 Cool Smart home Gadgets on Amazon 2024, trend this year!

Table of Contents20 Cool Smart home Gadgets on Amazon1. Twelve South AirFly Pro Bluetooth Wireless Audio Transmitter/Receiver:2. PhoneSoap Dual...

Top 10 gadgets to buy under Rs.1000

Table of ContentsTop 10 gadgets to buy under Rs.1000 on Amazon India1. pTron Bullet Pro 36W PD Quick Charge2....

Latest Updates

Must read

Amazon Debuts CodeWhisperer as an AI Code-Writing Tool for Tech Workers and Developers

The Java, JavaScript, and Python programming languages allow for...

Samsung Galaxy M52 5G Price In India Has A Huge Discount Over Rs. 9,000

The pricing of the Samsung Galaxy M52 5G in...

You might also likeRELATED
Recommended to you

0
Would love your thoughts, please comment.x
()
x