Instagram Adds Subscription Features To Let Creators Share Posts, Interact With Subscribers


Adam Mosseri, the CEO of Instagram, posted on Instagram to promote the new subscription features.

In an effort to make its social media platform “the best online space for creators to make a living”, Instagram on Thursday unveiled new features targeted at artists.A subscriber home, subscriber reels, subscriber posts, and subscriber chats have all been introduced by the business.Users will be able to filter out postings that are only visible to them under the subscriber home tab.The business had previously unveiled the initial iteration of its subscriptions service for US creators back in January.In the same month, the corporation was discovered testing the features in India.

Instagram’s head, Adam Mosseri, revealed in a video clip on the social media site that more subscription services are now coming to Instagram.According to Mosseri, the subscriber conversations, subscriber reels, subscriber postings, and subscriber home features would enable platform producers to earn a consistent and long-term living.

Creators will be able to communicate with up to 30 subscribers at once thanks to the recently added subscriber conversations functionality.The feature appears to generate a unique group chat between the creator and their subscribers in the video.According to Mosseri, one of the most often requested features by creators was subscriber posts.Creators can publish Reels, images, and videos exclusively for their subscribers.This goes hand in hand with the subscriber home feature, which enables users to access all the premium content that a subscribed artist has produced under a single tab.

In the US in January of this year, Instagram began testing the features with a select group of producers.Only subscriber stories, subscriber badges, and subscriber live features were available at the time.In the same month, Instagram reportedly began showing the opportunity to subscribe to particular creators.Gadgets 360 was able to view one of the creators’ subscription page at the time.The monthly subscription costs of Rs. 89, Rs. 440, and Rs. 890 were also displayed.

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