WhatsApp launches SMBSaathi Utsav to help digitization of small businesses

-

The effort began with a pilot in Jaipur, where 500+ small entrepreneurs will be taught how to run their operations digitally.

WhatsApp India today unveiled SMBSaathi Utsav, a programme aimed at assisting small companies in adopting digital tools like the WhatsApp Business App to conduct their operations.

WhatsApp has begun a trial programme in Jaipur’s Johri Bazaar and Bapu Bazaar, where 500+ small businesses are being trained on various elements of conducting business online.The goal of this programme, which was launched in conjunction with Josh Talks, is to educate and assist small businesses in realising their full potential through WhatsApp.

“Small businesses are the backbone of our economy and technology has the potential to further boost their business. During the pandemic, we saw several small business owners thriving by using simple platforms such as WhatsApp Business App to stay connected with their customers”. -- Abhijit Bose, Head of WhatsApp India

Approximately 6.3 billion micro, small, and medium-sized enterprises (MSMEs) exist in India, accounting for 30% of the country’s GDP and employing over 110 million people.These firms were badly impacted by the epidemic, with overall earnings falling by 20 to 50 percent.The lack of market access was one of the key causes of this decline.WhatsApp launched the SMBSaathi project earlier this year to help these businesses recover from the epidemic. The initiative featured inspiring stories of company owners throughout India who switched to digital means of doing business during the pandemic.For many of these companies, WhatsApp was their first digital gateway and a more cost-effective and efficient option to developing and maintaining a website.The second phase of the SMBSaathi campaign is the SMBSaathi Utsav.

Trained volunteers are delivering one-on-one digital training to companies in Jaipur’s Johri Bazar and Bapu Bazaar as part of the project.The goal of these trainings is to teach business owners how to use the WhatsApp Business App to better manage incoming leads and queries, create a product/services display, and market to key audiences utilising online tools.

Traditional arts and handicrafts, jewellery, fashion and apparel, food and beverage outlets, and a variety of other businesses are being coached on how to use the WhatsApp Business App’s different capabilities and guided on how to sell their products to the correct audiences.

Found this article interesting? Follow BG on Facebook, Twitter and Instagram to read more exclusive content we post.

0 0 votes
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

Latest news

LG Ultra PC 14-Inch, 16-Inch Laptops With AMD Ryzen 5000 Series Processors Launched

The laptops of the LG Ultra PC series include anti-glare IPS panels with minimal bezels. Last week, LG introduced 14-inch...

Samsung Galaxy A23 5G With 6.6-Inch Infinity-V Display, 5,000mAh Battery Launched

Table of ContentsSamsung Galaxy A23 5G price, availability (expected)Samsung Galaxy A23 5G specifications Samsung has not yet revealed the Galaxy...

LG Ultra Tab With 10.35-Inch Display, Snapdragon 680 SoC Launched

Table of ContentsLG Ultra Tab priceLG Ultra Tab specifications The 7,040mAh battery in the LG Ultra Tab supports 25W rapid...

OnePlus 10T Glacier Mat Case With Sustainable Circulation Cooling, Bumper Case Sandstone Launched In India

Table of ContentsOnePlus 10T Glacier Mat Case, Bumper Case Sandstone, Tempered Glass price in India A tempered glass for the...

Latest Updates

Must read

Apple is expected to release a new 14.1-inch iPad Pro with 16GB RAM later this year

Apple has an iPad lineup, and last year the...

Google Pixel Buds Pro Will Be Soon Available In 13 Countries

The Google Pixel Buds Pro were announced during the...

You might also likeRELATED
Recommended to you

0
Would love your thoughts, please comment.x
()
x