The purpose of the test is to ‘bring video more front and centre.’
A new Instagram test would make the app even more similar to TikTok.
Instagram is experimenting with full-screen vertical home feeds, according to TechCrunch.
When users launch the Instagram app, they are greeted with vertical content designed to “bring video more front and centre.”
In a video uploaded on Twitter, Instagram CEO Adam Mosseri confirmed the test, saying higher photographs and videos would begin to display in select feeds.
An Instagram image shows a full-screen post taking up the entire home feed, with comments, captions, likes, and other features placed on top of the post rather than below it.
Though the Stories bar isn’t visible at the top of the screen in the image, Seine Kim, a Meta representative, says the view reveals the home feed once users start scrolling and that Stories will still be available at the top of their screen.
Search, Reels, shopping, and a user’s personal profile are still available via buttons at the bottom of the page.
Notifications, messages, and new post features remain at the top, as does the option to move between accounts.
Kim claims that still photographs and video postings would be included in the full-screen stream.
Instagram’s decision to explore feeds centred on immersive video comes as no surprise.
The firm has extensively promoted short-form video to makers and consumers, providing monetary prizes to top Reels artists.
And it would appreciate it if you stopped reposting TikTok videos on the platform.
Mosseri said in late April that the platform’s ranking algorithm will be changed to favour “original” material over reposted content.
On addition, the platform has been investing in creative tools in order to steal original material from its competitors:
In late April, Instagram began testing Templates, which let artists to utilise common Reels formats on their own films.
