Shopify Partners With YouTube To Tap Into Growing Pool Of Content Creators

-

Through their cooperation with Shopify, businesses will be able to link their online shops with YouTube, which has over two billion monthly visitors.

As the number of content creators opening their own e-commerce storefronts rises, Shopify Inc. on Tuesday announced a partnership with Alphabet Inc.’s YouTube to enable retailers to sell through the video platform.The collaboration, which expands on one already in place with Google, would let business owners link their online shops to YouTube, which has over two billion monthly visitors.In an effort to combat a post-pandemic slowdown in online buying, Shopify, a company that creates tools for retailers to set up their online storefronts, unveiled new features in June to assist its clients sell to other businesses and on Twitter.

Due to consumers’ resumption of shopping, the company lost its top status as Canada’s most valuable company, and its shares have lost more than three-quarters of their worth this year.

Amir Kabbara, director of product, marketplaces, and creators at Shopify, predicted that the collaboration with YouTube will increase the company’s gross merchandise volume, a crucial success indicator.

During live streams, retailers can tag and pin products, display a hand-picked selection of products beneath on-demand films, and add a store link to their YouTube channel to highlight their goods.

Shopify, which also has partnerships with TikTok, Facebook, Instagram, and other social media networks, reported that in the first quarter of the year, orders placed through such partner integrations quadrupled.

The potential for small businesses to build NFT-gated storefronts as a method to make their stores more exclusive was among the new capabilities that Shopify introduced last month.The startup that enables companies to build unique e-commerce storefronts has launched a framework that lets businesses to open “tokengated stores” that fans may only access if they have tokens from the specific brand.NFT-gating is a new feature for businesses that is being introduced as part of Editions, a twice-yearly global product release from Shopify.

More than 100 platform upgrades are included in this release, according to Shopify, and the business is also introducing the option of minting and selling NFTs directly from the blockchain and onto the web store.Twelve NFT minting applications are recommended, with the supporting blockchains listed as Flow, Polygon, Solana, and Ethereum.

Found this article interesting? Follow BG on Facebook, Twitter and Instagram to read more exclusive content we post.

0 0 votes
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

Latest news

7 TECH TIPS THAT WILL HELP YOU SMASH YOUR BUSINESS GOALS 2024

Table of Contents1. Make use of keyboard shortcuts2. A universe of widgets and integrations3. Use technology to defeat technology4....

10 Best Backpacking and Camping gadgets 2024

Table of Contents10 Best Backpacking and Camping gadgets1. Living Lodge at Snow Peak M2. Camper JISULIFE Fan3. NOMAD Smoker...

20 Cool Smart home Gadgets on Amazon 2024, trend this year!

Table of Contents20 Cool Smart home Gadgets on Amazon1. Twelve South AirFly Pro Bluetooth Wireless Audio Transmitter/Receiver:2. PhoneSoap Dual...

Top 10 gadgets to buy under Rs.1000

Table of ContentsTop 10 gadgets to buy under Rs.1000 on Amazon India1. pTron Bullet Pro 36W PD Quick Charge2....

Latest Updates

Must read

You might also likeRELATED
Recommended to you

0
Would love your thoughts, please comment.x
()
x