Shopify Partners With YouTube To Tap Into Growing Pool Of Content Creators

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Through their cooperation with Shopify, businesses will be able to link their online shops with YouTube, which has over two billion monthly visitors.

As the number of content creators opening their own e-commerce storefronts rises, Shopify Inc. on Tuesday announced a partnership with Alphabet Inc.’s YouTube to enable retailers to sell through the video platform.The collaboration, which expands on one already in place with Google, would let business owners link their online shops to YouTube, which has over two billion monthly visitors.In an effort to combat a post-pandemic slowdown in online buying, Shopify, a company that creates tools for retailers to set up their online storefronts, unveiled new features in June to assist its clients sell to other businesses and on Twitter.

Due to consumers’ resumption of shopping, the company lost its top status as Canada’s most valuable company, and its shares have lost more than three-quarters of their worth this year.

Amir Kabbara, director of product, marketplaces, and creators at Shopify, predicted that the collaboration with YouTube will increase the company’s gross merchandise volume, a crucial success indicator.

During live streams, retailers can tag and pin products, display a hand-picked selection of products beneath on-demand films, and add a store link to their YouTube channel to highlight their goods.

Shopify, which also has partnerships with TikTok, Facebook, Instagram, and other social media networks, reported that in the first quarter of the year, orders placed through such partner integrations quadrupled.

The potential for small businesses to build NFT-gated storefronts as a method to make their stores more exclusive was among the new capabilities that Shopify introduced last month.The startup that enables companies to build unique e-commerce storefronts has launched a framework that lets businesses to open “tokengated stores” that fans may only access if they have tokens from the specific brand.NFT-gating is a new feature for businesses that is being introduced as part of Editions, a twice-yearly global product release from Shopify.

More than 100 platform upgrades are included in this release, according to Shopify, and the business is also introducing the option of minting and selling NFTs directly from the blockchain and onto the web store.Twelve NFT minting applications are recommended, with the supporting blockchains listed as Flow, Polygon, Solana, and Ethereum.

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