Meta Launches Instagram Reels APIs Beginning Today, Complete Rollout By July 6

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According to Meta, all prior versions as well as the current version will support the Instagram Graph API.

According to a statement from Meta, Reels APIs will be made accessible to a number of endpoints on the Instagram Platform for developers.

The company asserts that it is offering the new Reels APIs because it has learned from its developer community that Reels is a major priority.For submitting content, insights, comment moderation, hashtag search, company discovery, mentions, and more, Reels’ support from Meta is now also available.

Developers will be able to schedule Reels and access Reels’ social interaction statistics thanks to the APIs.Developers can publish Reels on Instagram Business accounts by using the new APIs.Additionally, using the APIs, developers will be able to reply to comments, delete them, hide or display them, and enable or disable comments on Reels.Additionally, Reels that have been designated with particular hashtags and are accessible to the general public can be found by developers.

Both the current version and all prior versions will support the Instagram Graph API, which enables developers to connect their apps to Instagram’s features and functionalities.Developers who already have access to the required APIs will apparently instantly gain access to Reels.Developers do not have to resubmit an app for App Review if the permission access levels have previously been approved.

The business announced via a blog post that “starting tomorrow, June 28, we will start adding Reels to numerous endpoints on the Instagram Platform”.”Whether someone uses Instagram directly or through a third party, we are constantly trying to improve our content posting and consumption experiences.We are thrilled to offer Reels to some of the endpoints that you may already be familiar with after hearing from our developer community repeatedly that Reels is a key priority “.

The APIs for All Reels will be available to around 25% of Instagram user accounts.The APIs will be gradually made available to all customers starting on July 6.

Recently released Reels APIs have Meta making substantial bets on the short-form video capabilities.As part of its Q1 2022 earnings, the company revealed that Reels now accounts for more over 20% of the time users spend on Instagram.

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