Certain users will be able to create up to four extra profiles on Facebook, and each one won’t have to incorporate the user’s real name or identity.
In its most recent effort to promote posting and sharing on its social network, Meta Platforms will begin enabling more users to create numerous profiles using their Facebook identities.
Some Facebook users will be allowed to create up to four other profiles as part of a test, and each one won’t have to incorporate a person’s genuine name or identity.One for friends and one for coworkers, for instance, each with their own feed, are options for users.However, they will only be able to use one profile to comment or like another article.
The largest social network in the world has experienced a slowdown in growth, particularly among younger users, therefore Meta is stepping up efforts to increase interaction.Multiple profiles have been available on Facebook in the past, although in a more limited way.Public celebrities, for instance, have long had access to several profiles, and the firm also allows individuals to construct distinct identities for particular contexts, like dating or college.
The business stated that additional accounts will still be subject to Facebook’s content regulations and will be connected to a user’s main account, meaning that violations on one one will have an impact on the others.
When student profiles were introduced in 2020, Meta executives claimed that users wanted to connect over more niche interests than what they might discover with their primary social experience.According to the spokesman, Facebook expects that users would build distinct identities for each of their varied interests, such as gaming, travelling, or eating.
The test has no impact on the method used by Meta to determine its monthly or daily active user totals, which are revealed during earnings.Currently only a pilot, the multiple-profile initiative covers certain US users as well as users from a few other nations.